Expert Sports Media Consulting for Tailored Production Solutions

The sports television and content industry is in a state of dynamic change and constant transition. Driving revenue, containing costs, and deepening loyalty with viewers and users while differentiating yourself in a crowded content landscape is a complex endeavor. You need a 10,000-foot approach and then some tangible action steps. SportsZalk Media provides an independent perspective, feed-forward, and feedback to help navigate these challenges effectively.

SportsZalk Media offers consultancy services in two distinct models tailored to your unique needs:

1) Consulting on a Specific Live Event, Program, Project, or Key Initiative

The sports production consultancy services are designed to meet the needs of specific events or initiatives. The consultancy’s scope, action steps, and time frame are completely customizable based on your requirements. SportsZalk Media will be available to support senior leadership and production/content executives to consult at every stage—whether it’s ideation, pre-production, production, or post-evaluation.

2) Comprehensive End-to-End Consultancy Using the STARS Framework

For a more thorough evaluation of your company’s operations, SportsZalk Media offers end-to-end consultancy services that look at your entire business production and content ecosystem through the lens of the STARS framework. Developed by Harvard Business School professor Michael Watkins, the STARS model categorizes companies into five states: Start-Up, Turnaround, Accelerated Growth, Realignment, and Sustained Success. Within each company, individual properties or departments may fall into different states, each of which presents distinct opportunities, challenges, and leadership needs. SportsZalk Media’s production and content consultancy includes two non-consecutive weeks spent on-site with your team. During this on-site period, interviews will be conducted with a variety of executives, managers, and individual contributors to align your company strategy and tactics to the appropriate phase in the STARS model. Your entire ecosystem – roles and responsibilities, resource allocation, content and operational work streams - will be thoroughly assessed to evaluate production/content quality, viewer/user experience, and asset monetization.